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Wisdom From Historical Bicycle Posters
We're on to a fit thing. We have an amazing product. We have the most effective tool in our urban toolbox for rebuilding our liveable cities. It's fist there in front of us. The humble bicycle is back. After transforming society more quickly and more effectively than any other invention in human history for decades in the late 1800s and premature 1900s, the bicycle is ready to do it all over again. Nevertheless, many cities are struggling to get people to consider the bicycle as transport. As we have known for over a century, infrastructure is the key. Most certainly, too diverse cities are hopelessly behind in modernising themselves by creating safe cycling infrastructure. This article is about the other issue at hand, namely how to en rapport cycling. Not sporty, sweaty, gear-based cycling for sport or recreation but just good old-fashioned urban cycling for the 99%. This offering we work with is produced by hundreds of manufacturers - most of them hopelessly unable to see the bigger picture of... Then we have public bodies - be it move or health, for example - who want to see a massive rise in the number of bicycles used for transport in cities for all the obvious, helpful reasons to society. Likewise, they have proven ineffective at broadcasting the message in any effective way. I have called environmentalism the greatest marketing fail in the history of homo sapiens. Just look at the past 40 odd years of focus on awareness and yet there are few people on the planet who are living the preservationist dream. It's not hard, however, to see why it happened and continues to happen. There are few humans who react positively to sanctimonious finger wagging from sub-cultural groups that look down their nose at anyone who doesn't adhere to their uncorrupted quest. Canadian writer Chris Turner describes it brilliantly in his book The Geography of Hope. Unfortunately, so much bicycle advocacy seems to be inspired by the same messaging techniques. That complete goofy focus on "green", saving the planet, reducing emissions, blah blah blah. If this line of blameworthiness tripping hasn't worked for the past 40+ years, it's hardly going to kick in now, is it. Look at the marketing that people are subjected to 24/7 on all media platforms. Their sub-cultural compare with is a failed one. The bicycle was one of the most successful products on the planet for DECADES - in every culture. It sold itself by just being an amazing result but you can not underestimate the massive value of the advertising that was used to sell bicycles and related products to the 99%. Many of you will have seen examples of admirable bicycle posters... I've spent over four years studying them, analysing them and just enjoying them. For some reason, I've never written it down in an article. So here we go. Let's look at a covet line of bicycle - and accessory - posters from the annals of history to see what worked so brilliantly back then and what we can learn about broadcasting the same message today. Urbanisation is rising like a bat out of hell. this 19th century invention can solve 21st urban problems. If we sell it correctly and effectively. First, let's look at sewing machines and vacuum cleaners. The late 1800s were a pressing age for so many reasons. Certain technology advances were seeds for so many inventions, not least the bicycle and. the sewing organization. The development of finer machinery opened the doors to so many important aspects of product design. The first sewing machines were overweight and cumbersome and,.
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South Western Newswoman. Second Series
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The pylon is at 2935 11th St. ROTARY “JACK OF SPADES” MEGARAFFLE, to be drawn at 9 p.m. every Friday at Mallie’s Grille and Bar, 19400 North Specialty Road, Southgate. Tickets are $1 each. Jackpot prize is 70 percent of total sales. Tickets can ...

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Jesse Jackson Jr. sentenced to 30 mos. in lock-up; Sandi Jackson gets 1 year

August 14, 2013 (WASHINGTON) -- Quondam Congressman Jesse Jackson Jr. has been sentenced to 30 months in prison plus three years probation after pleading responsible to misusing campaign funds. His wife, former Chicago alderman Sandi Jackson, has been sentenced ...

A Encyclopedic Guide to the Clandestine Chemistry of 'Breaking Bad'

Sometimes complete, the reaction is worked up and product-obtained by vacuum distillation. This is Walt's preferred reduction. While pseudoephedrine remains ready over-the-counter today, the 2005 Combat Methamphetamine Epidemic Act (CMEA) title VII

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The tires and rims reportedly were sold at a irritate store in Omega. The value of the property was unknown. • Randy Bozeman, 800 block Funston-Sale City Passage, reported Tuesday that a central air unit valued at $5,000 was stolen from his home. State Patrol ...

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